Department of Business Administration
Mohammed Masum Iqbal  Associate Professor and Head
Name :
Mohammed Masum Iqbal
Employee ID
710000043
Designation
Associate Professor and Head  
Department
Department of Business Administration
Faculty
Faculty of Business & Economics
Personal Webpage
http://faculty.daffodilvarsity.edu.bd/profile/bba/masum.html
E-mail
masum@daffodilvarsity.edu.bd
Phone
Cell-Phone
01713493054

MBA in Marketing, PhD Researcher(DU)

  1. Business Accreditation Seminar, 13-14 February, 2017, Mumbai, India
  2. Leading Globally Engaged Universities (LEGU) Programme, Sunday 10th- Friday 15th April 2016, University College Dublin, Ireland.
  3. Short Course on Supply Chain Management, December 6-10, 2014, Directorate of Continuing Education (DCE), Bangladesh University of Engineering and Technology.
  4. Developing a Research Framework for Educational Technology under the auspices of the LEADHER Project, IAU, November 28 and 29, 2012, Organized by Universitiy Sains Malaysia, International Association of Universities and Daffodil International University.
  5. Applied  Research Methodology in Business, October to December 2008, Organized by The Bureau of Business Research, University of Dhaka.
  6. Research Methodology with the Application of SPSS, May 23 to June 02, 2005, Organized by Bangladesh Institute of Management, Government of the People’s Republic of Bangladesh.
  7. SPSS for Professionals, Researchers and Students, May-June 2008, Department of Statistics, University of Dhaka, Bangladesh.
  8. Workshop on SPSS, August 11th and 12th, 2006, School of Business, Independent University, Bangladesh.
  9. Marketing Communication & PR Conference, Rapport, Dhaka,July,2005
  10. International Conference on Marketing, Marketing is Business and Business is Marketing, Rapport Bangladesh, Dhaka, July 2001
  11. Marketing is everything, DCCI and GTZ, Dhaka, Bangladesh, January 2001
  12. Intensive Course in Basic English, Department of English, University of Dhaka, from August 29 to November 8 1997.

 

 Consumer Behavior, International Marketing, Marketing Management, Principles of Marketing, Organizational Behavior

Journals:

  1. Investigating the Impacts of Corporate Social Responsibility Initiatives on Customers’ Loyalty: A Study from Selected Private Banks in Bangladesh, Daffodil International University Journal of Business and Economics, Vol. 10, No. 1, June 2016.
  2. The Depressed Higher Education in Bangladesh: Issues and Prospects, Journal of Thai Interdisciplinary Research, ISSN 2465-3837, No. 2559, February, 2016.
  3. Corporate Social Responsibility Practice in Bangladesh: A Comparative Study on Conventional Banks and Islamic Banks, The Jahangirnagar Journal of Business Studies, Vol. 05, No.01, June 2015.
  4. An Analysis of Day-of The- Week Effects in Bangladesh Stock Market: Evidence from Dhaka Stock Exchange, Daffodil International University Journal of Business and Economics, Vol. 9, No. 1, June 2015.
  5. Developing Linear Programming Model to Reduce Bottleneck Operation: An Approach to Minimize Labor Cost of Ready Made Garments Sector in Bangladesh, Jahangirnagar University Journal of Science, Volume 37, Number 1, June 2014.
  6. Patients’ Satisfaction with the Medial Services in Bangladesh: A Case Study on the City Hospital Limited, Dhaka, Daffodil International University Journal of Business and Economics, Vol. 8, No. 1, June 2014.
  7. Job Satisfaction in Commercial Banks of Bangladesh with different Ownership Structures: A Comparative Study, The Eastern University Journal, Volume# 05, Issue # 01, December 2013, ISSN No.1998-7889.
  8. Service Quality of Financial Services in Bangladesh: A Distinction between Public and Private Commercial Bank, Journal of the Institute of Cost and Management Accountants of Bangladesh, ISSN 1817-5090, Volume XLI Number 6, November-December, 2013.
  9. Leadership Patterns in the Private Universities of Bangladesh: An Evaluation, Daffodil International University Journal of Business and Economics, Vol. 7, No. 1, June 2013.
  10. Service Quality of Financial Services in Bangladesh: A Study on a Private Commercial Bank, Daffodil International University Journal of Business and Economics, Vol. 7, No. 1, June 2013.
  11. Research Monograph: Consumer Attitudes toward Customized Marketing: Prospects and Possibilities in Bangladesh, LAP LAMBERT Academic Publishing, 2011.
  12. Consumer Attitudes Toward Customized Marketing: Prospects and Possibilities in Bangladesh, Journal of Business Administration, IBA, University of Dhaka, Vol. 32, No. 3&4, July & October 2006.
  13. The Insight of Customer Retention Management: Bangladesh Perspective, Dhaka University Journal of Business Studies, Vol. XXXII No. 2, December 2006.
  14. Word of Mouth (WOM): A key to Marketing Success, Journal of Business Studies, Southeast University, Vol. 2  No. 2, July-December, 2006.
  15. Corporate Identity Modeling Through A Local Corporation In Bangladesh, Dhaka University Journal of Business Studies, Vol. XXVII No.1, June 2006.
  16. Corporate Identity in Service Industry: A Review on American Life Insurance Company Bangladesh, Journal of Business and Technology, Northern University Bangladesh, Vol.1, Issue 1, January-June 2006.
  17. Environmental Disclosure- A Bangladesh Perspectives, Journal of the Institute of Cost and Management Accountants of Bangladesh, Number 4 Vol. XXXIII, July-August, 2005.
  18. Determinants of Sustainable Competitive Advantages: A Study of Telecommunication industry in Bangladesh, Journal of Business Studies, Southeast University, Vol.1 No. 2 July-December 2005.
  19. Disclosure Practices: A Comparison of Commercial Banks and Insurance Companies in Bangladesh. Journal of the Institute of Cost and Management Accountants of Bangladesh, Vol. XXXIV No. 1 January- February 2006.
  20. Consumers’ Opinion about Mass Communication in Dhaka City, Daffodil International University Journal of Business and Economics. Vl.1, No.1, July 2006.
  21. Newspaper Marketing in Bangladesh: A Case Study on The Prothom Alo, Daffodil International University Journal of Business and Economics Vol.1,No. 1, July 2006.
  22. Consumer Attitude toward New Products in Dhaka City: A Case Study of Two Products, Daffodil International University Journal of Business and Economics, Vol.2, No.1, January 2007.
  23. Life Insurance Marketing in Bangladesh, Daffodil International University Journal of Business and Economics Vol.2, No.2, July 2007.
  24. Motivation through Self-leadership: An Emerging Trend of The Leaders of Private Universities, Daffodil International University Journal of Business and Economics Vl.2, No.2, July 2006.

 

  1. Publication in Conference Proceedings

i. The Financial and Economic Sustainability, Growth and Prospects of Social Entrepreneurship: Evidence from Bangladesh as an Emerging Country, The International Conference on Global Diffusion of Technology Development Experiences and Role of Entrepreneurship,   December 02-04, 2015, College of Economics and Management, Chungnum National University, 99 Daehak-Ro, Daejeon, 305-764, Korea.

Research Monograph: Consumer Attitudes toward Customized Marketing: Prospects and Possibilities in Bangladesh, LAP LAMBERT Academic Publishing, 2011.

i. The 2012 International Education Faculty Achievement Award by the International Association of University Presidents.
ii. Rajshahi University Merit Scholarship
iii. Scholarship for HSC Result
iv. Obtained Junior Scholarship
v. Obtained Primary Scholarship 

i. Executive Member, Human Rights and Environment Development
ii. Member, Academic Council, Daffodil International University
iii. Member, Finance Committee, Daffodil International University
iv. Member, Rajshahi University Alumni Association (RUAA)
v. Member, Social Business Research Centre, Daffodil International University
vi. Member, Knowledge Centre, Dhaka Chamber of Commerce & Industries (DCCI)