Department of Business Administration
Sabiha Matin  Senior Lecturer
Name :
Sabiha Matin
Employee ID
Senior Lecturer  
Department of Business Administration
Faculty of Business & Entrepreneurship
Personal Webpage

MBA (Major in Marketing)
University of Dhaka
Passing year: 2012

BBA (Major in Marketing)
University of Dhaka
Passing year: 2011

  • Nominated as a Delegates of Bangladesh by INSPIRED Bangladesh (European Union Project) to visitTVET, UK and presented a presentation on “SME Grant Schemes of Bangladesh” at“City &Guilds” in United Kingdom on 12th September 2016.
  • Certified FastTrac Coach/Facilitator of Planning the Entrepreneurial Venture (PEV) by Kauffman Foundation, USA.
  • Facilitated “360-hours Certificate Training on Business Plan Development” organized by BangladeshAgro Processor’s Association and Department of Nutrition & Food Engineering, Daffodil InternationalUniversity, from 01 July 2016 to 20 September 2016 under BANGLADESH INSPIRED Project.
  • Trainer of 'Training of Trainers' (TOT) program on Entrepreneurship Development and preparation of successful business plan organized by BAPA and European Union.
  • Participants  of “Quality Teaching Techniques” by Dr. Wendy Garland, Education Specialists, USA.
  • Participants of the workshop lead by Amitav Reza on “Career Development in Advertising”
  • Participants of the seminar on “Advertising Practices in BD” presided over by Mr. Munir Ahmed Khan. CEO, Unitrend and Mr. Shawon, MD, Grey Advertising Bangladesh.
  • Participants of a training on “Motivation and Leadership” lead by Mr. Vamankumar, senator, Junior Chambers International, India.
  • Participants of the workshop on “News presenting and Pronunciation” lead by many famous news presenters of Bangladesh.
  • Participants of the workshop on “Debating and its practices” arranged by Dhaka University Debating Society (DUDS) held in 2011.

Principle of Marketing, Marketing Management, Brand Management, Nation Branding, Business Communication

Title of theses /publications   Published in (state journal, newspaper etc.)   Year  
Customer Based Brand Equity Measurement: A Case Study Of Grameenphone Ltd  
International Journal of Marketing and Human Resource Management (IJMHRM) Volume 7, Issue 3, Sep–Dec (2016), pp. 27–40, Article ID: IJMHRM_07_03_004 ISSN Print: ISSN 0976 – 6421 October, 2016
Bangladesh, China, India and Myanmar Economic Corridor (BCIM-EC): Next Window for Economic Development in Asia   Daffodil International University Journal of Business and Economics (ISSN 1818-6238-PRINT)   June, 2015
“Jamdanir Golpo” Publication of Bangladesh Small & Cottage Industries Corporation (BSCIC) April, 2015
“Deshtao Amar, Kaj o Amar” Daily Prothom Alo November, 09, 2014
“Discovering the Voice Within” The Daily Star November 15, 2014
‘Deshi Ponner Tottho Vandar Gorre Tulchen Bipasha’ Daily Prothom Alo January 01, 2013
‘Bipashar Teen Dhara’ Daily Kaler Kantha April 24, 2013


Dean’s Honor Award 2012, Faculty of Business Studies, University of Dhaka

Dean’s Merit Award 2012, Faculty of Business Studies, University of Dhaka

- Asst. Event & Cultural Secretary and Life time Member, Marketing Alumni Association, University of Dhaka

- Life time Member of Dhaka University Alumni Association (DUAA)

Executive, Dhaka Chamber of Commerce & Industry (DCCI)