Department of Business Administration
Sharmin Jahan  Assistant Professor
Name :
Sharmin Jahan
Employee ID
Assistant Professor  
Department of Business Administration
Faculty of Business & Economics
Personal Webpage

Major: Marketing
University of Dhaka

Major: Marketing
University of Dhaka.

1. Training experience:

a. Teachers Training on
Following ESI Philosophy & Bangladeshi needs.
Organized By: East Side Institute (ESI), USA & Daffodil International University (DIU), Bangladesh
b. Seminar on Effective Education for 21st Century.
Organized By: East Side Institute, USA & Daffodil International University

c. Professional Training on “Interactive Teaching Methods" conducted by Robert Vance Selby, University of Virginia (USA).

d. Statistical Package for Social Science (SPSS) organized by Daffodil International University.

e. International Training Program on Writing Research Report, Thesis and Publishable Paper organized by World Business Institute.

f. International Training Program on Applied academic research organized by World Business Institute.

g. Symposium on professional Experience- Academic Rigor and Relevance to the Career Growth by DIU on January11, 2016.

h. Training of Trainers on: Higher Education for Autistic Persons organized by DIU on 12th Nov, 2016.

i. Seminar on “How to Design a PhD Research Proposal’” by DIU on January 4, 2017.

j. Workshop on PhD Degree-A Journey from Concepts Development to Thesis Completion by DIU on February 2, 2017.

k. Workshop on innovative learning and teaching Organized by DIU on March 2, 2017.

Principle of Marketing
Marketing Management
Legal Environment in Business



  1. Consumers’ Responsiveness toward Marketing Mix of Super Stores in Bangladesh: A Case Study on Meena Bazaar ( Daffodil International University Journal of Business and Economics, Vol. 6, No. 1 & 2, December, 2012)
  2. Measurement of the influence of factors affecting food crop marketing system in Bangladesh: an empirical study in Chakrakhali Village of Batiaghata Upazilla in Khulna District (Daffodil International University Journal of Business and Economics, Vol. 7, No. 1 , June, 2013)
  3. Factors considered by viewers in choosing a particular TV Channel in Bangladesh: An Empirical Study (Bangladesh Journal of MIS, Vol- 5, No- 2, June 2013)
  4. Market assessment of Launching Madame Tussauds Museum in Bangladesh (MTC Global Journal of Management and Entrepreneurship, Vol. 4, issue- 11 Oct-Dec2016, ISSN: 2231-3710).
  5. “Assessment of the Factors that Influence the Purchase Decision of Furniture in Bangladesh” (6th Issue of Manarat International University Studies ,Vol. 6, No. 1, June 2016, ISSN 1815- 6754). Accepted.

a. Govt scholarship for the result in HSC
b. Scholarship for the result in BBA

Former member of BADHON (a voluntary blood donation organization of DU)

Office, Customer Service Department.
Paxar Bangladesh Limited.