Department of Business Administration
Mr. Syed Maruf Reza  Associate Professor
Name :
Mr. Syed Maruf Reza
Employee ID
Associate Professor  
Department of Business Administration
Faculty of Business & Entrepreneurship
Personal Webpage

MBA, University of Dhaka

a. International Conference on Statistical Issues
Participated and awarded certificate in the International Conference on Recent Development in Statistical Sciences jointly organized by Carleton University, Canada and North South University, Bangladesh held on 26-27 December, 2008 in Dhaka, Bangladesh.

b. AMDISA Conference
Participated and awarded certificate in the 9th South Asian Management Forumorganized by the Association of Management Development Institutions in South Asia (AMDISA) held on 24-25 February 2007 at Dhaka Sheraton Hotel, Dhaka, Bangladesh. The Forum aims providing a platform to bring together academicians, scholars, practicing managers and students of management and business of South Asian countries and exchange views and experiences on various issues in business and management.

c. Training on Applied Research Methodology
Trained and awarded a certificate upon the participation of a six-week-long training program on Applied Research Methodology in Business held from 25 April 2007 to 02 June 2007 organized by the Bureau of Business Research, University of Dhaka.

d. Training on Research Methodology
Trained and awarded a certificate upon successful completion of a three-week-long training program on Research Methodology for Social Sciences conducted by Professional Development Program Unit of Moazzam Hossain School of Business, Presidency University, Dhaka held from 21 November 2007 to 15 December 2007, sponsored by Ministry of Planning, People’s Republic of Bangladesh.

e. Foundation Training Course on Banking
Trained and awarded a certificate upon successful completion of a month-longFoundation Course for the Senior Officers (Probation) organized by Bangladesh Institute of Bank Management which was sponsored by Pubali Bank Limited held from November 08, 2000 to December 07, 2000.

f. Training on LRA
Trained and awarded a certificate upon successful completion of a two week-long training program on Lending Risk Analysis (LRA) organized by Pubali Bank Training Institute held in April 24 to May 09, 2001. 

g. Workshop on Customer Service
Participated at the day-long workshop on Customer Service in Banking Industry organized by Pubali Bank Training Institute held in 09 January 2001.

Strategic Marketing, Brand Management, Services Marketing, Customer Relationship Management, Marketing Management, Business Ethics



  1. The Insight of Customer Retention Management: Bangladesh Perspective, Dhaka University Journal of Business Studies, Vol. 27,  No.2, December’2006, ISSN#1682-2498
  2. Newspaper Marketing in Bangladesh: A Case Study on Prothom Alo, Daffodil International University Journal of Business and Economics Vol. 1, No. 1, July 2006, ISSN#1818-6238
  3. Word of Mouth [WOM]: A Key to Marketing Success, Southeast University Journal of Business Studies, Vol.2, No. 2, July-December’2006, ISSN#1815-3267
  4. Life Insurance Marketing in Bangladesh: Problems and Prospects, Daffodil International University Journal of Business and Economics Vol.2   No. 2, July 2007, ISSN#1818-6238
  5. Disclosure Practices: A Comparison of Commercial Banks and Insurance Companies in Bangladesh, Journal of The Institute of Cost and Management Accountants of Bangladesh, Vol. 34, No. 1, January-February’2006, ISSN#1817-5090





Marketing Review
Working as the Editor and Publisher of Marketing Review, the first ever student journal on marketing, published from Bangladesh. This is the only research journal which is publishing the academic articles of the students doing business graduation major in marketing in Bangladesh and abroad.
Founder Editor, UniLife
Worked as the Founder Editor and Publisher and of the UniLife, a monthly magazine on education, business and lifestyle from January 15, 2009;


Conference Papers: 

Center for Marketing Science (CMS)
Working as the Founder of the Center for Marketing Science (CMS), a professional platform of the learners, academicians, and practitioners of marketing discipline of Bangladesh.

Unilife Communications
Working as the Founder of the Unilife Communications, a creative platform of mass communication and media management of Bangladesh.

United International University
Job Tenure                        : 3 years 11 months               
Department                       : School of Business and Economics
Position                             :  Assistant Professor                                             
Duration                            :  From 01 February 2009 to 31 December 2012
ASA University of Bangladesh (Adjunct Faculty)
Job Tenure                         : 1 year 8 months               
Program                             :  MBA
Department                       :  Business Administration
Institution                          :  ASA University of Bangladesh
Tenure                               :  Fall Semester 2007 to Spring Semester 2009
C. University of South Asia
Job Tenure                         : 1 year 3 months               
Faculty                               : Business Administration
Position                              : Senior Lecturer                                     
Duration                             : From 01 September 2003 to 26 November 2004
D. Dhaka Commerce College
Job Tenure                         : 2 years 3 months
Department                        : Department of Marketing
Position                              : Lecturer
Duration                             : From 04 June 2001 to 31 August 2003
Pubali Bank Limited
Job Tenure                         : 1 year
Branch                               :  Foreign Exchange Branch
Position                              :  Senior Officer
Duration                             :  From 04 June 2000 to 03 June 2001

B. The Bangladesh Observer
Job Tenure                         : 1 year 3 months
Department                        : Observer Business
Position                              : Business Reporter
Duration                             : From 06 March 1999 to 03 June 2000