UBD School of Business and Economics (AACSB accredited)
Ph.D. in Islamic Marketing, 2025

Swedish University of Agricultural Sciences
M.Sc. in Business & Economics, 2015

Rajshahi University
MBA in Marketing, 2005

Rajshahi University
BBA in Marketing, 2004

• Assistant Professor of Marketing | School of Business, International University of Business Agriculture and Technology (IUBAT) | 01/2025 – continuing
• Assistant Professor of Marketing (Adjunct)  |  BUFT  |  09/2024 – 12/2024
• Lecturer in Marketing | EXIM Bank Agricultural University, Bangladesh | 10/2016 – 03/2022
• Lecturer in Marketing |  Darul Ihsan University, Rajshahi Campus  |  01/2006 – 09/2010
  Courses Taught: Principles of Marketing, Marketing Management, Supply Chain Management, Service Marketing, International Marketing, Marketing Research, Brand Management, Consumer Behavior, Introduction to Business, Business Communication — at undergraduate and graduate levels.

26 SCOPUS, 11 ABDC & 13 WoS-indexed publications with 413 Google Scholar citations. [June, 2026]

1. Islam, M.M. (2026). Halal Resource-based View: Exploring the Resource-based View from Marketers’ Lens. International Journal of Islamic Accounting and Business Research (SCOPUS, ABDC, WoS). DOI: 10.1108/JIABR-03-2025-0124
2. Islam, M.M. (2025). The Interplay of Competitive Forces and Compatible Sources for Halal Competitive Advantage. Journal of Islamic Marketing (SCOPUS, ABDC, WoS). https://doi.org/10.1108/JIMA-08-2024-0356
3. Islam, M.M. (2025). Halal Supply Chain Management Readiness and Halal Cosmetics in Bangladesh. Journal of Islamic Marketing (SCOPUS, ABDC, WoS). https://doi.org/10.1108/JIMA-05-2022-0130
4. Islam, M.M. (2025). Ontology, Epistemology, and Axiology in Halal Research: Empirical Evidence from Hajj Pilgrimage. International Journal of Religious Tourism and Pilgrimage (SCOPUS, Q1), 13(1). https://doi.org/10.21427/5jph-kc64
5. Islam, M.M., Ab Talib, M.S., and Muhamad, N. (2025). Could Ajka Be the Next Frontier of Halal? IGI Global (SCOPUS), In Innovative Ventures and Strategies in Islamic Business, pp. 169-194. DOI: 10.4018/979-8-3693-3980-0.ch008
6. Islam, M.M., Ab Talib, M.S., and Muhamad, N. (2025). Halal certification of marketing mix focusing on cosmetics (SCOPUS, ABDC, WoS). Journal of Islamic Marketing, 16(5), 1371-1409. https://doi.org/10.1108/JIMA-02-2024-0094
7. Islam, M.M. (2025). The Strategic Aspects of the Resource-based View (RBV) of Halal Certification for Halal Marketing. Contemporary Islamic Business Strategies and Applications: Concepts and Practices in Emerging Economies (pp. 243-260). De Gruyter (SCOPUS, WoS). https://doi.org/10.1515/9783111575407-015
8. Islam, M.M. (2025). Applying the "Halal" and "Tayyib" norms in Marketing. IGI Global (SCOPUS). DOI: 10.4018/979-8-3373-3917-7.ch009
9. Islam, M.M., Mollik, M.S., Mahmud, S., Khatun, M.S., Hasanuzzaman, and Salam, M.A. (2025). Integrating Religion into Service Marketing for Halal Gym. Journal of Islamic Marketing (SCOPUS, ABDC, WoS), Accepted.
10. Islam, M.M. and Hasanuzzaman (2025). HalalTech: A Potential Breakthrough in Bangladesh’s Halal Supply Chain. IGI Global (SCOPUS). Accepted.
11. Islam, M.M. (2025). Halal Certification Dilemma: Bengal Meat’s Strategic Crossroads, 2nd International Case Conference on Business and Management (ICCBM) 2025.
12. Alom, M. A. and Islam, M.M. (2025). Exploring Small Food Businesses for Halal Certification: A Case Study, ICEBTM 2025. ISBN 978-984-35-5270-9
13. Islam, M.M. (2025). Halal Supply Chain Governance in Bangladesh: Ensuring Integrity in Shipping and Storage. Routledge, Taylor & Francis (SCOPUS), The UK. Accepted.
14. Islam, M.M. (2025). Latent Principles of Islamic and Halal Tourism. International Journal of Islamic Accounting and Business Research (SCOPUS, ABDC, WoS). Accepted.
15. Mollik, M.S., Khatun, M.S., Mahmud, S., Rahat, M.R., Dash, P., Rahman, T., Rony, MBA., and Islam, M.M. (2025). Faith and Fitness in Service Business: A Systematic Literature Review. International Journal of Services and Operations Management (SCOPUS), in production.
16. Islam, M.M., and Hasan, M.M. (2024). Islamic Marketing of Conventional Banks: Bridging Managers’ and Clients’ Perceived Gaps. International Journal of Islamic Accounting and Business Research (SCOPUS, ABDC, WoS). https://doi.org/10.1108/JIABR-11-2023-03
17. Islam, M.M., Ab Talib, M.S., and Muhamad, N. (2024). Developing theoretical lenses for upstream halal businesses. Journal of Islamic Marketing (SCOPUS, ABDC, WoS), 15(1), 192-220. https://doi.org/10.1108/JIMA-05-2022-0156
18. Islam, M.M., Hasan, M.M., Sayem, Md A., Reza, A., & Nuruzzaman, M. (2024). Consumers’ trust in digital marketing and their perceived experiences: Evidence from Bangladesh. International Journal of Internet Marketing and Advertising (SCOPUS, WoS), 21(1), 26-54. https://doi.org/10.1504/IJIMA.2024.140466
19. Islam, M.M., Ab Talib, M.S., Muhamad, N. (2024). Islamic Marketing and Circular Economy to Foster Sustainability of Product Life Cycle Enhancement (SCOPUS). Strategic Islamic Business and Management. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-61778-2_7
20. Soleman, M.M., Akter, M., and Islam, M.M. (2024). Shrine Tourism: Fiction and Facts from Islamic Lenses. International Journal of Religious Tourism and Pilgrimage (SCOPUS, Q1), Production.
21. Islam, M.M., Ab Talib, Mohamed S., and Muhamad, N. (2023). Challenges of Halal Standards and Halal Certification for Islamic Marketing. Muslim Business and Economic Review, 2(1), 104-124. https://doi.org/10.56529/mber.v2i1.156
22. Islam, M.M., Ab Talib, Mohamed S., and Muhamad, N. (2023). Empirical Evidence of Customer-driven Halal Supply Chain Management Model from The Quranic Verse. 6(1): 6th ICEBGC. DOI: https://doi.org/10.33005/icebgc.v6i1.48
23. Islam, M.M. (2023). Institutionalization of Halal Entrepreneurship for a Sustainable Economy. Contemporary Discourse of Halal and Islamic Entrepreneurship (SCOPUS). Springer, Singapore. https://doi.org/10.1007/978-981-99-6427-7_5
24. Islam, M.M. (2022). Evaluating negative attitudes of the students and shoppers towards halal cosmetics products. Journal of Islamic Marketing (SCOPUS, ABDC, WoS), 13(3), 565-585.
25. Islam, M.M. (2022). Strategic Perspectives of Islamic Entrepreneurship and Marketing, Strategic Islamic Marketing (SCOPUS). Chap. 13, Springer: New York, 183-200.
26. Islam M.M. (2022). Reaching halal and Islamic market segments: tapping marketing opportunities beyond the borders, in Handbook of Research on Ethnic and Intra-cultural Marketing (SCOPUS), Chap. 15, Edward Elgar Publishing, Inc., the USA, 200-212.
27. Islam, M.M., Hasanuzzaman, and Mostofa, M. H. (2022). Problems of Online Shopping During COVID-19: A Descriptive Study in Dhaka City. EBAUB Journal, 4(1), 73-83.
28. Islam, M.M. (2021). Segmenting, targeting, and positioning in Islamic marketing. Journal of Islamic Marketing (SCOPUS, ABDC, WoS), 12(7), 1385-1404. https://doi.org/10.1108/JIMA10-2018-0181
29. Islam, M.M. (2021). The Satisfaction of Bangladeshi Pilgrims: Service gaps in spiritual tourism based on gender and expenditure. International Journal of Religious Tourism and Pilgrimage (SCOPUS, Q1), 9(1). https://doi.org/10.21427/2hw0-cd28
30. Islam, M. M., Hassan, and A. Miah. (2021). Halal certification: the potential ways to set the halal standard for cosmetics products in Bangladesh. The 11th Global Islamic Marketing Conference proceedings, 134-142. ISSN Online: 2617-5924.
31. Islam, M.M. (2020). Sustainability of preserving seed in panicle and applying single seedling to minimize production cost of rice, IJAITG, 1(4), 375-388. https://doi.org/10.1504/IJAITG.2020.111897
32. Islam, M.M. (2018). Islamic marketing practice as a panacea to social marketing criticism. International Journal of Islamic Marketing and Branding, 3(2), 104-115. https://doi.org/10.1504/IJIMB.2018.094080
33. Islam, M.M. (2017). Perceptions of the hotel guests on the sustainability of towel re-use. International Journal of Hospitality and Event Management, 1(4), 305-324. DOI: 10.1504/IJHEM.2016.082164
    2nd International Case Conference on Business and Management (ICCBM) 2025
34. International Conference on Economics, Business and Technology Management (ICEBTM) 2025
35. 6th International Conference on Economics, Business, and Government Challenges 2023
36. 2nd International Conference on Muslim World Economy and Business (ICMWEB), 2023
37. 2nd International Conference on Business and Management (ICBM 2019)
38. The International Conference on Business and Sustainable Development, 2018
39. Dhaka International Business and Social Science Research Conference, 2016
40. The International Conference on Business Management, Economics, and Social Sciences, 2016

• Halal Marketing
• Islamic Marketing
• Halal Supply Chain Management
• Consumer Behavior

• Fully funded UBD Graduate Scholarship for pursuing a Ph.D, 2021–2024
• 'The Best Paper Award 2023' — International Conference on Economics, Business and Government Challenges 2023
• 'The Selected Paper Award 2023' — Faculty of Economics and Business, University Islam International Indonesia, with 20,00,000 Indonesian Rupees
• 'The Bangladesh Education Leadership Awards 2017' for Role Model and Exemplary Leadership — Asian Confederation of Businesses
• Swedish Government Scholarship for pursuing M.Sc., 2011–2013
• Agrani Bank Scholarship, University of Rajshahi, Marketing Department, 2004