Department of Business Administration
Ms. Sharmin Jahan  Assistant Professor
Name :
Ms. Sharmin Jahan
Employee ID
Assistant Professor  
Department of Business Administration
Faculty of Business & Entrepreneurship
Personal Webpage

Major: Marketing
University of Dhaka

Major: Marketing
University of Dhaka.

  1. Teachers Training on Following ESI Philosophy & Bangladeshi needs.
    Organized By: East Side Institute (ESI), USA & Daffodil International University (DIU), Bangladesh
  2. Seminar on Effective Education for 21st Century. Organized By: East Side Institute, USA & Daffodil International University
  3. Professional Training on “Interactive Teaching Methods" conducted by Robert Vance Selby, University of Virginia (USA).
  4. Statistical Package for Social Science (SPSS) organized by Daffodil International University.
  5. International Training Program on Writing Research Report, Thesis and Publishable Paper organized by World Business Institute.
  6. International Training Program on Applied academic research organized by World Business Institute.
  7. Symposium on professional Experience- Academic Rigor and Relevance to the Career Growth by DIU on January11, 2016.
  8. Training of Trainers on: Higher Education for Autistic Persons organized by DIU on 12th Nov, 2016.
  9. Seminar on “How to Design a PhD Research Proposal’” by DIU on January 4, 2017.
  10. Workshop on PhD Degree-A Journey from Concepts Development to Thesis Completion by DIU on February 2, 2017.
  11. Workshop on innovative learning and teaching Organized by DIU on March 2, 2017.
  12. Workshop on Structural Equation Modelling Basics using SmartPLS Software for Management Research facilitated by Dr. Imran Mahmud, Assistant Professor, Department of Software Engineering, DIU held on 4th November, 2017 at DIU.
  13. Workshop on Development of Course Curricula for Business School On February 28, 2018 at DIU.
  14. Workshop on Effective Classroom Participation on March 11, 2018 at DIU.
  15. Participated in Blended Learning Training Session on April 16, 2018 at DIU.
  16. Workshop on Quality Research for outcome based education on Date: June 10, 2018
  17. Seminar on Preparation for Accreditation: An International Approach on August 12, 2018.
  18. Workshop on Google Sites on August 13, 2018
  19. Workshop and Interactive Session titled “How to write an article in a high indexed business journal?” on December 26, 2018.
  20. Workshop on Practice Oriented Teaching on March 11, 2019.
  21. Workshop on "Research Interest & Publication in Indexed Journals" on March 19.2019
  22. Workshop on Practice Oriented Teaching for the Faculty members of FBE held on January 14, 2019
  23. Training session on Outcome Based Education and Academic Quality Assurance held on 6th July, 2023.

  • Principles of Marketing
  • Marketing Management
  • Consumer Behavior
  • Strategic Marketing
  • Organizational Behavior
  • Legal Environment in Business
  1. Consumers’ Responsiveness toward Marketing Mix of Super Stores in Bangladesh: A Case Study on Meena Bazaar ( Daffodil International University Journal of Business and Economics, Vol. 6, No. 1 & 2, December, 2012)
  2. Measurement of the influence of factors affecting food crop marketing system in Bangladesh: an empirical study in Chakrakhali Village of Batiaghata Upazilla in Khulna District (Daffodil International University Journal of Business and Economics, Vol. 7, No. 1 , June, 2013)
  3. Factors considered by viewers in choosing a particular TV Channel in Bangladesh: An Empirical Study (Bangladesh Journal of MIS, Vol- 5, No- 2, June 2013)
  4. Market assessment of Launching Madame Tussauds Museum in Bangladesh (MTC Global Journal of Management and Entrepreneurship, Vol. 4, issue- 11 Oct-Dec2016, ISSN: 2231-3710).
  5. The Challenges of students from Rural Backgrounds in Urban Institutions For Tertiary Education: A Case study on Students’ Migration to Dhaka International Journal of Management (IJM) Volume 11, Issue 5, May 2020, pp. 1225-1231, Article ID: IJM_11_05_110
    Available online at
  6. Corruption Possibilities in the Climate Financing Sector and Role of the Civil Societies in Bangladesh. (Journal of Southwest Jiaotong University Vol-56, Issue- 2, 55-64) Link
  7. Covid-19: Impact on Bangladesh Economy. International Journal of Mechanical Engineering, Vol-7, Issue-1, 1129-1132   Link

a. Govt scholarship for the result in HSC
b. Scholarship for the result in BBA

Former member of BADHON (a voluntary blood donation organization of DU)

Office, Customer Service Department.
Paxar Bangladesh Limited.