Department of Business Administration
Ms. Sharmin Jahan  Assistant Professor
Name :
Ms. Sharmin Jahan
Employee ID
Assistant Professor  
Department of Business Administration
Faculty of Business & Entrepreneurship
Personal Webpage

Major: Marketing
University of Dhaka

Major: Marketing
University of Dhaka.

1. Training experience:

a. Teachers Training on
Following ESI Philosophy & Bangladeshi needs.
Organized By: East Side Institute (ESI), USA & Daffodil International University (DIU), Bangladesh
b. Seminar on Effective Education for 21st Century.
Organized By: East Side Institute, USA & Daffodil International University

c. Professional Training on “Interactive Teaching Methods" conducted by Robert Vance Selby, University of Virginia (USA).

d. Statistical Package for Social Science (SPSS) organized by Daffodil International University.

e. International Training Program on Writing Research Report, Thesis and Publishable Paper organized by World Business Institute.

f. International Training Program on Applied academic research organized by World Business Institute.

g. Symposium on professional Experience- Academic Rigor and Relevance to the Career Growth by DIU on January11, 2016.

h. Training of Trainers on: Higher Education for Autistic Persons organized by DIU on 12th Nov, 2016.

i. Seminar on “How to Design a PhD Research Proposal’” by DIU on January 4, 2017.

j. Workshop on PhD Degree-A Journey from Concepts Development to Thesis Completion by DIU on February 2, 2017.

k. Workshop on innovative learning and teaching Organized by DIU on March 2, 2017.

l.Workshop on Structural Equation Modelling Basics using SmartPLS Software for Management Research facilitated by Dr. Imran Mahmud, Assistant Professor, Department of Software Engineering, DIU held on 4th November, 2017 at DIU.

m.Workshop on Development of Course Curricula for Business School On February 28, 2018 at DIU.

n.Workshop on Effective Classroom Participation On March 11, 2018 at DIU.

o.Participated in Blended Learning Training Session on April 16, 2018 at DIU.

p.Workshop on Quality Research for outcome based education on Date: June 10, 2018

q.Seminar on Preparation for Accreditation: An International Approach on August 12, 2018.

r.Workshop on Google Sites on August 13, 2018

s.Workshop and Interactive Session titled “How to write an article in a high indexed business journal?” on December 26, 2018.

t.Workshop on Practice Oriented Teaching on March 11, 2019.

u.Workshop on "Research Interest & Publication in Indexed Journals" on March 19.2019

v.Workshop on Practice Oriented Teaching for the Faculty members of FBE held on January 14, 2019

Principle of Marketing
Marketing Management
Legal Environment in Business



  1. Consumers’ Responsiveness toward Marketing Mix of Super Stores in Bangladesh: A Case Study on Meena Bazaar ( Daffodil International University Journal of Business and Economics, Vol. 6, No. 1 & 2, December, 2012)
  2. Measurement of the influence of factors affecting food crop marketing system in Bangladesh: an empirical study in Chakrakhali Village of Batiaghata Upazilla in Khulna District (Daffodil International University Journal of Business and Economics, Vol. 7, No. 1 , June, 2013)
  3. Factors considered by viewers in choosing a particular TV Channel in Bangladesh: An Empirical Study (Bangladesh Journal of MIS, Vol- 5, No- 2, June 2013)
  4. Market assessment of Launching Madame Tussauds Museum in Bangladesh (MTC Global Journal of Management and Entrepreneurship, Vol. 4, issue- 11 Oct-Dec2016, ISSN: 2231-3710).
  5. “Assessment of the Factors that Influence the Purchase Decision of Furniture in Bangladesh” (6th Issue of Manarat International University Studies ,Vol. 6, No. 1, June 2016, ISSN 1815- 6754). Accepted.
  6. The Challenges of students from Rural Backgrounds in Urban Institutions For Tertiary Education: A Case study on Students’ Migration to Dhaka

    International Journal of Management (IJM) Volume 11, Issue 5, May 2020, pp. 1225-1231, Article ID: IJM_11_05_110

    Available online at



  1. Presented a paper titled: “Measurement of levels of service quality in online shopping: Bangladesh Perspective.” at the 4th International Conference on Globalization, Entrepreneurship and Emerging Economics (ICGEEE) on 09.12.19 organized by Daffodil International University.

a. Govt scholarship for the result in HSC
b. Scholarship for the result in BBA

Former member of BADHON (a voluntary blood donation organization of DU)

Office, Customer Service Department.
Paxar Bangladesh Limited.