Department of Innovation & Entrepreneurship
Dr. Salem Abduhu  Lecturer (Senior Scale)
Name :
Dr. Salem Abduhu
Designation
Lecturer (Senior Scale)  
Department
Department of Innovation & Entrepreneurship
Faculty
Faculty of Business & Entrepreneurship
Personal Webpage
https://faculty.daffodilvarsity.edu.bd/profile/de/salem-mkt.html
E-mail
Phone
+8809617901233

International Islamic University Malaysia (IIUM)
PhD in Business Administration (Digital Advertising, Crowdfunding), 2025

International Islamic University Malaysia (IIUM)
MBA in Strategic Management, 2018 

International Islamic University Malaysia (IIUM)
BBA in Management, 2014 

  • TESOL (Teaching English to Speakers of Other Languages) Certified — 2021
  • Google Advanced Analytics Certified — 2021
  • International Islamic University Malaysia | Sessional / Workshop Facilitator | 2025 – 2026
  • International Open University | Workshop Facilitator | 2022 – 2024
  • Seven Skies International | Trainer / Academic Coordinator | 2020 – 2022

 

PhD Thesis:
Intention to Donate to Muslim NGOs Using Crowdfunding Platforms: The Impact of Digital Advertising Content

Paper Publication:
Intention To Donate To Muslim NGOs Using Crowdfunding Platforms: The Impact Of Digital Advertising Content. Volume 9, Issue 57 (Special Issue, October 2024), pp. 70–83, International Journal of Accounting, Finance and Business (IJAFB).

Colloquium Presentation:
International Islamic University Malaysia, 2020–2024 (Areas: Islamic marketing, digital advertising ethics, crowdfunding, consumer behavior)


  • Islamic marketing
  • Digital advertising ethics
  • Crowdfunding
  • Consumer behavior

 

  • Digital Marketing Executive  |  International Open University (IOU), Malaysia  |  April 2022 – August 2024
  • Marketing Manager  |  Seven Skies International School, Malaysia  |  Jan 2020 – April 2022
  • Media-Marketing Content Producer  |  Islamic Relief Canada  |  Feb 2018 – Dec 2019
  • Marketing & Media Manager  |  Mercy Mission Malaysia  |  Jan 2012 – Sept 2019
  • Co-Founder, Media Marketing Company  |  Mu'jizah Creative, Malaysia  |  Since Jan 2014