Department of Marketing
Dr. Dewan Golam Yazdani Showrav  Associate Professor and Head
Name :
Dr. Dewan Golam Yazdani Showrav
Designation
Associate Professor and Head  
Department
Department of Marketing
Faculty
Faculty of Business & Entrepreneurship
Personal Webpage
https://faculty.daffodilvarsity.edu.bd/profile/mkt/dewan.html
E-mail
headmkt@daffodilvarsity.edu.bd, dewan.bba@diu.edu.bd
Phone
+8809617901233, 61100
Cell-Phone
+88 01896034245
  • Doctor of Philosophy (PhD): Bangladesh University of Professionals (BUP)
  • Master of Business Administration (MBA): Department of Marketing, University of Dhaka 
  • Bachelor of Business Administration (BBA): Department of Marketing, University of Dhaka 
  1. International Week 2025-2026: BIP Build Supply Chain experience with the Fresh Connection Game -3 ECTS, Monday 13 to Friday 17 April 2026, at EPHEC University College, Belgium 
  2. Teaching-Learning, Curriculum & Quality Assurance: 24 October to 29 October, 2015, at Graduate Training Institute, Bangladesh Agricultural University, Mymensingh (Bangladesh) 
  3. FOUNDATION PROGRAM ON BANKING
    22 January TO 04 February (12 DAYS); BIAM, Dhaka.
  4. FOUNDATION PROGRAM ON BANKING
    March 18 TO April 30, 2013 (36 DAYS); BIBM, Dhaka.
  5. MONEY LAUNDERING PREVENTION & ANTI TERRORISM ACT, 2012
    September 28, 2013 (1 day); 3D Learning, Ispahani, Dhaka.
  6. MOS (MICROSOFT OFFICE SPECIALIST)
    5 Days (30 Hours); New Horizons CLC, Dhanmondi, Dhaka

Principles of Marketing,  Marketing Management, Consumer Behavior in the Digital Age,  Integrated Marketing Communications,  Digital Marketing

  1. Himika, J. F., Ahmed, S. S., Showrav, D. G. Y., & Islam, M. (2026). Professional development programs for enhancing teacher effectiveness in digital learning environments. Journal of Society and Progress, 1(1).
  2. Showrav, D. G. Y., Ahmed, K. T., & Khondkar, M. (2025). A Qualitative Study of Digital Marketing Perceptions of Millennials and Generation Z and Their Generational Differences. American International Journal of Business and Management Studies, 7(1), 26-38. (ABDC Indexed)
  3. Showrav, D. G. Y., & Khondkar, M. (2024). The Roles of Brand Image and Brand Associations in Millennial Consumers’ Engagements on Social Media. Journal of Business Administration, 44(2), 79–99. (IBA, Dhaka University)
  4. Showrav, D. G. (2023). The factors Bangladeshi Millennials consider when it comes to personalized Facebook advertising. DIU Journal of Business and Entrepreneurship, 16 (2), 1- 17.
  5. Showrav, D. G. Y., Hassan, A., Anam, S., & Chakrabarty, A. K. (2021). Factors influencing the rapid growth of online shopping during covid-19 pandemic time in Dhaka City, Bangladesh. Academy of Strategic Management Journal, 20, 1-13. (SCOPUS Indexed)
  6. Showrav, D. G., Iqbal, M. M., & Chowdhury, T. S. (2020). Impact of Supply Chain Management on Customer Loyalty to the ‘Aarong’ Fashion House Brand. International Journal of Supply Chain Management, 9(2), 800–807. (SCOPUS Indexed)
  7. Showrav, D. G., & Iqbal, M. M. (2019). Factors influencing customer loyalty to the ‘Aarong’ fashion house brand. The Business and Management Review, 10(5), 140–150
  8. Showrav, D. G., & Nitu, R. J. (2018). The influence of brand equity on customer intention to pay premium price of the fashion house brand. Management Science Letters, 8(12), 1291-1304. (SCOPUS Indexed)
  9. Showrav, D. G., & Iqbal, M. M. (2018). Factors Influencing Consumer Buying Behavior: A Study on Cosmetic Products in Dhaka City. DIU Journal of Business and Entrepreneurship, 11(2), 13- 22
  10. Showrav, D. G., & Ferdous, M. S. (2015). Monetary Policy and Macro- Economy: An Empirical Study Based on Economic Statistics. DIU Journal of Business and Economics, 9(2), 127-141.
  11. Showrav, D. G. (2015). Prospects of Student Entrepreneurship: An Empirical Research on Entrepreneurial Intention of University Students of Bangladesh. MTC Global Journal of Management and Entrepreneurship, 3(6), 89-93
  1. Research Excellence  Award for Scholarly Publication by Division of Research, Daffodil International University, 2022
  2. Research Excellence  Award for Scholarly Publication by Division of Research, Daffodil International University, 2021
  3. Research Excellence  Award for Scholarly Publication by Division of Research, Daffodil International University, 2019
  4. ‘Dean’s Award’, Faculty of Business Studies, University of Dhaka, 2012
  5. ‘Dhaka University Merit Scholarship’, University of Dhaka, 2011
  6. ‘Dhaka Board Scholarship’ (SSC), Dhaka Board, Ministry of Education, 2004

Dhaka University Career Club (DUCC), Dhaka University

1. Senior Officer, Eastern Bank Ltd
From January 01, 2013 to January 28, 2015
2. Lecturer, BBA & MBA Program
Shaikh Burhanuddin Post Graduate College From July, 2012 to December 2012.