Department of Marketing
Ms. Sabiha Matin  Assistant Professor
Name :
Ms. Sabiha Matin
Employee ID
710001255
Designation
Assistant Professor  
Department
Department of Marketing
Faculty
Faculty of Business & Entrepreneurship
Personal Webpage
https://faculty.daffodilvarsity.edu.bd/profile/mkt/sabiha.html
E-mail
sabiha.bba@diu.edu.bd
Phone
Cell-Phone
+8801743548306

MBA (Major in Marketing)
University of Dhaka
Passing year: 2012

BBA (Major in Marketing)
University of Dhaka
Passing year: 2011

  • Nominated as a Delegates of Bangladesh by INSPIRED Bangladesh (European Union Project) to visitTVET, UK and presented a presentation on “SME Grant Schemes of Bangladesh” at“City &Guilds” in United Kingdom on 12th September 2016.
  • Certified FastTrac Coach/Facilitator of Planning the Entrepreneurial Venture (PEV) by Kauffman Foundation, USA.
  • Facilitated “360-hours Certificate Training on Business Plan Development” organized by BangladeshAgro Processor’s Association and Department of Nutrition & Food Engineering, Daffodil InternationalUniversity, from 01 July 2016 to 20 September 2016 under BANGLADESH INSPIRED Project.
  • Trainer of 'Training of Trainers' (TOT) program on Entrepreneurship Development and preparation of successful business plan organized by BAPA and European Union.
  • Participants  of “Quality Teaching Techniques” by Dr. Wendy Garland, Education Specialists, USA.
  • Participants of the workshop lead by Amitav Reza on “Career Development in Advertising”
  • Participants of the seminar on “Advertising Practices in BD” presided over by Mr. Munir Ahmed Khan. CEO, Unitrend and Mr. Shawon, MD, Grey Advertising Bangladesh.
  • Participants of a training on “Motivation and Leadership” lead by Mr. Vamankumar, senator, Junior Chambers International, India.
  • Participants of the workshop on “News presenting and Pronunciation” lead by many famous news presenters of Bangladesh.
  • Participants of the workshop on “Debating and its practices” arranged by Dhaka University Debating Society (DUDS) held in 2011.

Principle of Marketing, Marketing Management, Brand Management, Nation Branding, Business Communication

Thesis/Publications/Articles
Title of theses /publications   Published in (state journal, newspaper etc.)   Year  
“Geographical Indication in
Bangladesh: What needs to be
done now?” published in Scopus-
indexed Journal		 International Journal of Supply
Chain Management		 2018
“Changes in activity behaviors of
tourists in an affected city: Case
study on Gulshan Terrorist Attack,
Dhaka” published in Scopus-
indexed Journal		 International Journal of Supply
Chain Management		 2018
Customer Based Brand Equity Measurement: A Case Study Of Grameenphone Ltd  
International Journal of Marketing and Human Resource Management (IJMHRM) Volume 7, Issue 3, Sep–Dec (2016), pp. 27–40, Article ID: IJMHRM_07_03_004 ISSN Print: ISSN 0976 – 6421 October, 2016
“Bangladesh, China, India and Myanmar Economic Corridor (BCIM-EC): Next Window for Economic Development in Asia”   Daffodil International University Journal of Business and Economics (ISSN 1818-6238-PRINT)   June, 2015
“Jamdanir Golpo” Publication of Bangladesh Small & Cottage Industries Corporation (BSCIC) April, 2015
“Deshtao Amar, Kaj o Amar” Daily Prothom Alo November, 09, 2014
“Discovering the Voice Within” The Daily Star November 15, 2014
‘Deshi Ponner Tottho Vandar Gorre Tulchen Bipasha’ Daily Prothom Alo January 01, 2013
‘Bipashar Teen Dhara’ Daily Kaler Kantha April 24, 2013

 

SL. Name of the Award/ Recognition/Honor Awarded by Year
1. Prime Minister Fellowship
Awarded by Governance Innovation Unit of Prime Minister’s Office to pursue PhD in Australia under the purview of ‘Strengthening the Capacity of Public Administration for Achieving SDGs (SCPA-SDG)’ project of Prime Minister’s Office, Bangladesh.		 Prime Minister’s Office, Bangladesh 2019
2. Outstanding Research Award
Awarded by Australian Academy of Business Leadership for presenting a research paper entitled: “Trade in Services: Tourist’s Attitude towards Bangladesh Tourism: a study on Foreign Tourists in Bangladesh” in Bangkok Annual Business and Social Science Research Conference (BABSRC) during 12-14 January 2018		 Australian Academy of Business Leadership 2018
3. Visited Tehran, Iran as a Panelist of Technology Investment Summit 2017 to represent Bangladesh on December 2017 and spoke on “Start-up Valuation” organized by D8-TTEN. D8-TTEN, IRAN 2017
4. Best Paper Award (Local) for the paper “Diversities in Students Engagement Techniques: A Comparison of available Techniques for Business Schools in BIMSTEC Region.” in The International Workshop On ‘Need for Changes in the Course Curricula of Business Schools: Positioning & Competency of Business Schools in BIMSTEC Region’.  IQAC, Daffodil International University 2016
5. Presented a Research Paper on “Tourist’s Attitude Towards Bangladesh Tourism: a study on Foreign Tourists in Bangladesh” on 9th February at DIU Premises where Mr. Rashed Khan Menon, Minister, Ministry of Tourism & Civil Aviation, GoB was present as the Chief Guest and many stakeholders, media, opinion leaders, publics were also present. Bangladesh Foreign Trade Institute (BFTI) and Daffodil International University 2016
6. Certified FastTrac Coach/Facilitator of Planning the Entrepreneurial Venture (PEV) Kauffman Foundation, USA 2016
7. Nominated as a Delegates of Bangladesh by INSPIRED Bangladesh to visit TVET, UK INSPIRED Bangladesh and Bangladesh Agro Processor’s Association 2016
8. Selected as one of the “Ten Outstanding Young Achievers of Bangladesh” and got the opportunity to inaugurate the website of the Daily Star. The Daily Star 2015
9. Nominated as the Vice-President of Child & Youth Finance International (CYFI), Bangladesh Chapter. Child & Youth Finance International (CYFI) 2016
10. Being featured by “Daily Prothom-alo” for personal and organizational achievements under the category “Ami-e Bangladesh” Daily Prothom Alo 2015
11. Being featured by “The Daily Star” for personal and organizational achievements under the category “STAR People” The Daily Star 2015
- Asst. Event & Cultural Secretary and Life time Member, Marketing Alumni Association, University of Dhaka

- Life time Member of Dhaka University Alumni Association (DUAA)

Executive, Dhaka Chamber of Commerce & Industry (DCCI)