Department of Tourism & Hospitality Management
Ms. Farhana Yeasmin Lina  Lecturer (Senior Scale)
Name :
Ms. Farhana Yeasmin Lina
Designation
Lecturer (Senior Scale)  
Department
Department of Tourism & Hospitality Management
Faculty
Faculty of Business & Entrepreneurship
Personal Webpage
https://faculty.daffodilvarsity.edu.bd/profile/thm/yeasmin.html
E-mail
farhana.thm@diu.edu.bd
Phone
+8809617901233
Cell-Phone
+88 01677829672

Doctor of Philosophy (PhD) in Tourism and Hospitality Management — Ongoing

Department of Tourism and Hospitality Management, Faculty of Business Studies (FBS)
University of Dhaka, Bangladesh

Master of Philosophy (MPhil) in Tourism and Hospitality Management

Department of Tourism and Hospitality Management, Faculty of Business Studies (FBS)
University of Dhaka, Bangladesh
Result: Part 1 Completed (CGPA: 3.95 out of 4.00)

Master of Business Administration (MBA)

Major in Tourism & Hospitality Management
Faculty of Business Studies (FBS)
University of Dhaka, Bangladesh

Bachelor of Business Administration (BBA)

Major in Tourism & Hospitality Management
Faculty of Business Studies (FBS)
University of Dhaka, Bangladesh

  • Professional Chef Course (Beacon Academy)
  • SABRE GDS Training (Sabre Bangladesh)
  • Training on Outcome-Based Education & Bloom’s Taxonomy
  • Mastering Leadership Paradox: An Entrepreneur’s Perspective
  • Training on Using Online Facilities in Teaching
  • Training on Research Culture Mode
  • Training on IQAC Assessment Model ( Institutional Quality Assurance Cell (IQAC), Daffodil International University)
  • Learner-Centric Classroom Strategies That Empower Students to Take Charge of Their Education (Human Resource Development Institute (HRDI), Daffodil International University)
  • Training on Making Interactive Video Lessons and Creating Online Courses (Human Resource Development Institute (HRDI) & Media Lab, Daffodil International University)
  • Training on Learner-Centric Classroom (Human Resource Development Institute (HRDI), Daffodil International University)
  • Gamification in Education: Leveraging the Power of Games to Enhance Student Motivation and Learning Outcomes
    Human Resource Development Institute (HRDI), Daffodil International University
  • Effective Classroom Management
    Human Resource Development Institute (HRDI), Daffodil International University
  • News Presentation and RJ Training
    Jobs A1.com
  • Spoken English Course
    World Rush
  • Introduction to Tourism & Hospitality Industry
  • Front Office Management
  • Tourist Behavior in Tourism & Hospitality Industry
  • Sustainable Tourism
  • Tourism Planning and Development
  • Hospitality Operations Management
  • Tour & Travel Management
  • Tourism Marketing & Digital Marketing
  • Medical Tourism
  • Community-Based Tourism
  • Smart Tourism & Smart Destinations
  • Tourism Entrepreneurship
  • Guest Service & Customer Relationship Management

Research Articles

 

  1. Lina, F.Y. (2025). From Poverty to Prosperity in Moulvibazar: Exploring the Community Upliftment through Pro-Poor Tourism. Canadian Journal of Business and Information Studies, 7(6), 561–573. https://doi.org/10.34104/cjbis.025.05610573
  2. Talukder, M.B., Kumar, S., Swarna, D.A., & Lina, F.Y. (2025). Assessing Climate Change and Wildfire’s Impact on Tourism Sustainability and Resilience. Studia Ecologiae et Bioethicae, 23(3), 63–77. https://doi.org/10.21697/seb.5858
  3. Rahman, S., Sawon, M.M.H., Lina, F.Y., & Saha, S. (2024). Impact of Tourism on the Economic Growth of Bangladesh: Challenges and Ways Forward. DIU Journal of Business and Entrepreneurship, 17(1), 81–92.
  4. Lina, F.Y., Sawon, M.M.H., Rahman, S., Afchar, M.N., & Thapa, P.P. (2024). The Perception of Tourists on the Ethical Issues of Social Media Marketing: Bangladesh Perspective. DIU Journal of Business and Entrepreneurship, 17(1), 27–46.
  5. Habiba, M., & Lina, F.Y. (2023). Community-Based Tourism (CBT): A Community Development Tool. European Journal of Business and Management, 15(17), 1–9. https://doi.org/10.7176/EJBM/15-17-01
  6. Habiba, M., Hossain, M.A., & Lina, F.Y. (2023). Social Media Promotions of Tourism and Hospitality Industry: Implications for Bangladesh. Journal of Tourism, Hospitality and Sports, 65(4), 32–41. https://doi.org/10.7176/JTHS/65-04
  7. Talukder, M.B., Kumar, S., & Lina, F.Y. (2026). Technology-Driven Transformation in Hospitality Marketing. In Integrating Social Media Tools Into Hotel Operations and Marketing (pp. 25–56). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-6741-5.ch002
  8. Lina, F.Y., Talukder, M.B., & Hassan, V.I. (2026). Exploring How Branding Psychology Shapes the Global Marketing of Mental Wellness Within Medical Tourism. In Marketing Mental Wellness in Medical Tourism (pp. 65–90). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-6881-8.ch003
  9. Muhsina, K., Talukder, M.B., & Lina, F.Y. (2026). Impact of Environmental Pollution on Food Security. In Environmental Pollution Control: Measures, Prevention and Safety Management (pp. 1–24). Bentham Science Publishers. https://doi.org/10.2174/9798898814892126010004
  10. Talukder, M.B., Khan, M.R., Kumar, S., Singh, K., & Lina, F.Y. (2025). AI Strategies for Tourism Development in Emerging Markets. In Practical Strategies and Case Studies for Online Marketing 6.0 (pp. 117–138). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-2058-8.ch007
  11. Talukder, M.B., & Lina, F.Y. (2025). The Role of Tourism Development in Political Stability and Disruption. In Public Governance Practices in the Age of AI (pp. 461–476). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-9286-7.ch022
  12. Talukder, M.B., & Lina, F.Y. (2025). Shaping a Super Smart Society Through Innovative Tourism Development. In Shaping a Super Smart Society Through Innovative Tourism Development (pp. 233–254). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-9107-5.ch009
  13. Sawon, M.M.H., Lina, F.Y., Talukder, M.B., & Hossain, M.A. (2025). Waste-to-Energy Integration Strategies in the Tourism Industry: Evidence of Bangladesh. In Application of Waste-to-Energy Innovations in Tourism (pp. 55–74). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-7605-8.ch003
  14. Sawon, M.M.H., Hossain, M.A., & Lina, F.Y. (2025). The Integration of Technology in Teaching and Learning for Hospitality Education. In Hospitality and Tourism Education in the Digital Era (pp. 53–77). Cambridge Scholars Publishing. ISBN: 978-1-0364-4707-6
  15. Lina, F.Y., & Talukder, M.B. (2024). AI in Tourism: Business and Economic Perspectives. In Innovation Management for a Resilient Digital Economy (pp. 81–104). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-8357-5.ch004
  16. Sawon, M.M.H., Lina, F.Y., & Hossain, M.A. (2024). AI in the Tourism and Hospitality Industry in Bangladesh: Challenges and Ways Forward. IGI Global Book Chapter. IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-6755-1.ch005
  17. Talukder, M.B., Lina, F.Y., Kumar, S., & Khan, M.R. (2024). Data-Driven Personalization in the Sharing Economy. In Building Climate Neutral Economies Through Digital Business and Green Skills (pp. 277–300). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-5673-9.ch012
  18. Talukder, M.B., Kabir, F., Kaiser, F., & Lina, F.Y. (2024). Digital Detox Movement in the Tourism Industry: Traveler Perspective. In
  • Community-Based Tourism and Rural Tourism Development
  • Sustainable Tourism and Tourism Development
  • Tourism Planning and Destination Development
  • Smart Tourism and Smart Destinations
  • Artificial Intelligence and Emerging Technologies in Tourism
  • Digital Transformation in Tourism and Hospitality
  • Digital Detox Tourism and Tourist Well-being
  • Medical Tourism and Health Tourism Development
  • Tourism Marketing and Digital Marketing
  • Tourist Behavior and Tourist Experience
  • Tourism Entrepreneurship and Innovation
  • Tourism-Hospitality Industry Development in Bangladesh
  • Performance Reward Program 2026 – Outstanding Category
    Daffodil International University: Recognized in the Outstanding Category under the Performance Reward Program 2026 for outstanding achievement against Key Performance Indicators (KPIs), demonstrating excellence in teaching, research, academic activities, and institutional contributions.
  • Dean’s Award for Teaching Excellence 2025- Daffodil International University
    Recognized with the Dean’s Award for Teaching Excellence 2025 for outstanding teaching performance, dedication to student learning, and contribution to academic excellence.
  • Dean’s Promising Teacher Award 2025- Daffodil International University
    Recognized for promising performance in teaching, student engagement, and academic contributions.
  • Honors Merit Scholarship- Department of Tourism and Hospitality Management, University of Dhaka
    Awarded the Honors Merit Scholarship based on academic performance in the BBA program
  • Dhaka Board Merit Scholarship – HSC
    Awarded a Merit Scholarship for outstanding performance in the Higher Secondary Certificate (HSC) Examination, securing 124th position under the Dhaka Board.
  • Dhaka Board Merit Scholarship – SSC
    Awarded a Merit Scholarship for outstanding performance in the Secondary School Certificate (SSC) Examination, securing 12th position under the Dhaka Board.

  • Member, Voice of Business (VoB), Faculty of Business Studies, University of Dhaka, Bangladesh.
  • Member at PATA Bangladesh Dhaka University Student Chapter.
  • Member at Tour DE force, Faculty of Business Studies, University of Dhaka, Bangladesh.

Daffodil International University

Lecturer
Department of Tourism & Hospitality Management
1 January 2023 – 31 August 2024
Dhaka, Bangladesh


Primeasia University

Lecturer
Department of Tourism & Hospitality Management
November 2021 – October 2022
Dhaka, Bangladesh


The Westin Dhaka

Guest Service Associate
Department of Front Office
Dhaka, Bangladesh


Amari Dhaka

Team Member
Department of Front Office
Dhaka, Bangladesh